Be patient in arriving at conclusions about the direction of the Denver real estate market. What remains to be seen is whether Denver slows in appreciation with continued national job loss, election year, economic questions, forbearance and societal disruption. Or, is Denver the tip of the spear, leading the local and national economies out of a period of hibernation?
Uncertainty about the virus and economy will be with us for a while. More than ever, it is critical to analyze market trends carefully so we can inform clients about the moves that will most likely preserve and build wealth through owning Colorado real estate, which is my ultimate area of expertise.
We anticipated a surge of consumer activity in the Denver Metro real estate market as the public health order ban on in-person showings expired at midnight on Sunday, April 26th. Buyers and sellers were not disappointed as more homes hit the market and showing activity for a Monday and Tuesday was the highest seen yet this year.
Governor Polis announced this week that the Colorado shelter-in-place order would not be extended beyond Sunday, April 26, while calling for an ongoing commitment to social distancing. For real estate, the Governor specifically stated in-person showings may resume starting Monday, April 27. Since this announcement, the real estate industry has been anticipating a surge of buyers and sellers re-engaging in the market.
The supply v. demand balance in the Denver market appears to remain steady as (1) sold prices continue to edge higher (2) days-on-market for listings remains lower than the 3-year average and (3) the number of showings it takes for a home to go under contract is down by more than 84% (less than 5 showings), for the first time in our recorded data.
This is likely a combination of virtual showings for buyers facilitated by good agents and willing sellers, and indicates that the buyers engaged in this market are extremely serious.
A high tech and elegant representation of your home through great copy and beautiful imagery, creating an emotional connection with the widest audience of prospective buyers. This Showcase includes photo galleries, property details, voice-over videos, 3D tours, maps, and much more to capture the heart of visiting buyers. This website is then marketed on sign riders, in social media advertising, any print advertising or neighborhood marketing, across thousands of property search websites, to agents across the Denver market, through my social channels and if you choose, through all of yours, too. Our goal is for your home to be exposed to the largest possible audience and when they land on your Showcase website, we want them to fall in love.
Truly, a realistic, digital “twin” of your property, enabling clients to explore and evaluate properties with ease (and from a distance). Streamlines the decision-making process for potential buyers or investors by enabling them to see your property in 3D. Easy to navigate. Includes a doll-house view and a “level” view.
If your property needs to be staged, we’ll set up a virtual staging consultation. If staging cannot happen or if time is of the essence, we’ll provide a visual of the property with “virtual” furniture. Through technology we can remove clutter, remove existing elements and replace with updated furnishings, or completely “furnish” a vacant property – virtually! Since staged homes sell faster and for more money, this is not a step to overlook!
The professional images we curate of your property combined with an audio story of the home – produced remotely and promoted to a variety of virtual channels. We’ll capture the attention of the intended audience via a professionally created montage. We know this works, as we have been doing this for years.
Virtual open houses are a powerful tool that allows interested buyers to attend from the comfort and safety of their own home. We’ll showcase your home online and interact with virtual attendees. Truly engage serious buyers – from a distance. We’ll do a practice run-through, promote your Facebook Live, and even join the event, if applicable.
We’ll connect with clients through video chats, walk them through your home in real-time and answer questions along the way. Our marketing team will help set up the zoom technology and do a practice run-through, if needed.
Custom social media images are created for the property for promotion on social media channels. We’ll target an audience most appropriate for your property. These posts and ads highlight the best features of the home, enticing the viewer to click for more information and to get in touch with questions.